Your One Stop Shop For Real Estate Expertise

Experience • Knowledge • Trusted

Rich Cassell

I came to Philly for an education and ended up building a lifestyle that I couldn't be more proud of. My 10 plus years in Real Estate has taught me how to grow a profitable business, invest in myself and cultivate meaningful relationships & partnerships along the way. I am hyper disciplined not only in my professional life but as well as my personal. My fitness and wellbeing always come first and love the outdoors and exercising. I pride myself in my sincerity and the ability to be relatable with people.

Contact Card: https://www.profiles.blue/My_Philly_Cassell

Work: 856-298-1328
Email: rcassell@kw.com
Seller Site Info:

Our Philosophy

"Adding Value To Achieve Your Success, Above All Else."

Going above and beyond to deliver the highest quality results is built into the fiber of every decision executed by My Philly Cassell. Whether it's from collecting data to analyze future values, curating custom comprehensive marketing campaigns, or as simple as picking up the phone when you call. We strive to provide exceptional executional excellence. Our knowledge of the Philadelphia market coupled with our honed conflict resolution skills during transactions sets us apart from the rest. Routine communication is one of the most important aspects of a real estate transaction. So providing analytics from multiple sources on a regular basis will always keep you in the know. We don't just approach new partnerships transactionally, we go in with the mindset for growing deep roots to build a strong foundation with the clients we work with.

Every development is unique and it's our job to understand and communicate the lifestyle connected to the project when matching the right customer to your goals. We then help build out realistic pricing models for rent (additionally we offer Property Management Services), sale prices and ARV of the complete portfolio. Providing you with options to make informed decisions to decide how to best maximize profits.
Intriguing walkthrough & flyby videos are the foundation of property marketing and essential for visually communicating the story of your project. We are committed to the top-of-the line professional photography & rendering.
Your project will receive custom floor plans and elevations mapped by a professional. Floor plans will be included in marketing materials and made readily available to prospective buyers/ renters.
Our software collects geographical analytics, to identify where customers are searching from. The 360 tour offers real time screen sharing video chats. An accessible experience for interested customers around the clock.

HDR Video & Rendering

Digital Floor Plans

3D Interactive Tour

Storytelling & Analytics

Interactive storytelling is a way of bringing together narrative design and different types of media to create immersive experiences for homebuyers & renters. Elevating the conversation above simple features, we focus on the unique lifestyle that embodies your property and community.

Print provides something tangible to for buyers to walk away with. Featuring compelling designs, rich narratives and vivid images to tell your home’s story, our brochures ensure your home stands out above the rest. Printed in HD on silk stock for a luxurious look and feel, everyone will want to keep and share these works of art.

With advanced analytics tools, we’ll always know how your property performs online. Discover how many unique visitors view your listing and measure their level of engagement.

Online Marketing & Stats

The online world is the primary source for property searches, our marketing strategy uses diverse visibility and captivating content. My job is to filter through the complexity and to design a customized marketing program that gets your project in front of the right demographic. The project is posted everywhere, getting maximum visibility - on all listing portals, social media channels and websites. The Proof is in our numbers!

Testimonials

Rich has been our exclusive Realtor for the past 6 years on our developments and sales. He created a pre sale model which has been more profitable than we could expect. This guy's hustle is second to none and he really goes the extra mile to show you he cares about the outcome. He's great to work with and always makes the process easy for our investment group. I'd definitely recommend Rich and his team to other investment groups looking to break into the Philly market.
The level of attention to detail that Rich and his team created for the marketing of my development project really made a difference when we were selling! He was so hands on with the design process. He even sent me progress photos as it was being built! That was very helpful because I'm an out of town investor. He was a real bulldog when it came to negotiating the best terms for me. He really knows the market and gave me great advice on the pricing. I would highly recommend him to any investor looking for a great Realtor!

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agent photo
Rich Cassell
REALTOR ®
Keller Williams Philly
Independently owned and operated.